America Runs on Dunkin’ (All Day)

America Runs on Dunkin’ has been one of the most well-known and enduring advertising slogans of our time. Dan was lucky to be able to execute against this flexible creative platform during his entire career at Dunkin’. The core insight behind AROD is that Dunkin’ is the fuel that everyday Americans use to routinely start their day. Dunkin’ also is a source of energy to keep those same Americans running throughout the afternoon. This was the inspiration behind “The Dunkin’ Run” campaign Dan and team used to develop and advertise Dunkin’s improved espresso beverages and new line of snacks, including the incredibly successful cinnamon-sugared donut fries.