Building Sweet E-Commerce Channels
One of the oldest and most well-known candy manufacturers in America was stagnating and looking for new sources of revenue growth for its iconic brands. They had been dabbling in DTC sales through their company website but lacked the internal expertise, so they sought outside help to take online sales to a whole new level. As the account lead on the business, Carol Ann used her advanced knowledge of e-commerce platforms to build and maintain fully-optimized and custom product pages on Amazon and Walmart.com. The result? A multi-million dollar incremental revenue stream for her client and countless happy consumers now purchasing their favorite candy with just a few clicks on their mobile phone.